If we are to debate on the future of self-publishing, it should end with one
word: optimistic! Yes, that is what
it is. The year 2014 witnessed a successful year for this branch of the
publishing business. Millions of titles were published across different
platforms and authors like Jen Ms Laughlin and Deborah Bladon made it to the
New York Times bestseller lists.
Previously self-publishing a book carried with it a negative stigma, which
is now shifting towards a positive outlook. It no longer remains a last resort
for desperate authors, but has become a
strong platform yet to be used to its full potential, giving rise to good
authors who have a story to tell. Let’s find out why YOU should self publish your book:
Control of Your Book
No matter what kind of book it is, big publishing houses
only want to invest their money in books that have material, which sells. This means you may lose control over your work to give
in to the pressure of “what’s in demand,” as opposed to what you are passionate
about putting in the book. Publishing your book on your own gives you control
over the content, number of pages, design and other aspects of book publishing.
Less Time-To-Market Period
It’s not before six to nine months that a printed book gets
to the market. But what if you want to introduce an eBook version as well? That
would mean yet another long period of waiting. Big publishing houses don’t even
launch the eBook before the printed version. However, when you are your own
boss, it takes less time than that to bring it in front of your target audience,
once it is copyedited. Hence, self-publishing saves a lot of time and allows
you to market it to your audience adequately.
Book Longevity
Once you decide to publish your own book, you can keep it in
print for as long as you want. You can market it for as long as it takes
readers to discover it. On the other hand, traditional publishers don’t work
like that. They will stop marketing your book once its sales decline, giving
you yet another reason to start exploring your self-publishing options.
Higher Royalty
Being your own boss when it comes to publishing yourbook, can get you a higher royalty
depending on the channel you decide to put it on. For instance, Amazon pays a
35 to 70 percent royalty to self-publishers on their eBooks.
Price Control
This one is obvious, but is the one that actually matters. Self-publishing
gives you control over the price of your book. However, new authors need to be
careful about how they price their books. A lower or minimum price may sell
more copies, while a higher price may communicate quality. As an author, you wouldn’t
want your readers to think your book is useless or not make any sales, so make
a wise pricing decision.
Along with these, there are numerous other reasons that you
should self publish your book. Whether you are a veteran in your field or have
a knack for storytelling, self-publishers need determination to become
successful on this road of publishing.
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